Calcium & Vitamin D in a Tasteless Powder?

Why powder? Great question! When taken in powder form, vitamins and nutrients absorb more quickly and efficiently into the body. Our research—and our customers—told us that chalky chews and large, hard-to-swallow pills made an easy excuse for skipping a daily dose of Calcium. Knowing that, we went to work on a powder solution that would make getting Calcium easy and effortless.
Direct Dissolve? Direct Dissolve? What the heck is that? It's pretty simple, really. Our founders have deep experience in the medical industry, and focusing on rapid delivery of medications and supplements is one of their primary areas of expertise. On the heels of the success of our Classic flavor, we wanted to create a direct dissolve product that would make it easier (and more fun) for kids of all ages to get their daily dose of Calcium + Vitamin D. The Blueberry-Flavored option makes it a breeze—and our grownup customers seem to be pretty partial to the direct dissolve formula as well.
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